Before the Project
Bris entered the agricultural tools market with a focus on light equipment production.
Despite technical capability and ambition, the brand lacked a clear name rationale, visual identity, and structured digital channels.
In a crowded and highly competitive market, differentiation and trust were unclear.
Hataw Group Process
We started by defining the brand from its meaning, not from visuals.
The name Bris — a Kurdish-rooted word meaning brightness — became the foundation of the brand's logic.
Based on this meaning, we designed the logo and visual identity to reflect innovation, clarity, and usability.
The brand system was then translated into a structured website and aligned social media presence.
Delivered Outputs
Final Result
Bris evolved from a product-focused operation into a recognizable agricultural brand.
By combining modern electric and semi-automatic technologies with traditional tools, the brand now communicates innovation, simplicity, and reliability through a unified system — ready to compete and grow in a demanding market.
Ready to Structure Your Brand
Stop guessing.
System that scales with your Business.
Business To Brand