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    KöLN COFFEE (COLD COFFEE LINE)

    Before the Project

    Köln Coffee entered the market as a cold coffee product line with multiple flavors.

    While production and distribution were active, the brand lacked a clear identity system.

    Each flavor risked becoming a separate visual product, and there was no brandbook, no digital foundation, and no structured path for growth.

    Hataw Group Process

    We started by defining Köln Coffee as a brand system, not a single product.

    The logo and core visual language were designed to support long-term scalability.

    Packaging was structured to handle multiple flavors while maintaining one unified identity.

    This foundation allowed future expansion into digital platforms and a complete brand ecosystem.

    Delivered Outputs

    Logo design for Köln Coffee
    Cup design system for 10 flavors (single structure, variable flavor logic)
    Product carton design
    Product catalog design
    Complete Brandbook
    Initial agreement for full digital brand system execution

    Final Result

    Köln Coffee moved from a product-based execution to a structured brand presence.

    All flavors now operate under one clear system, making the brand recognizable, repeatable, and ready for scale — both offline and online.

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